Digital Marketing Specialist

Digital Marketing Specialist

The Marketing and Community Relations department of Public Plans seeks a disciplined, thoughtful, consumer-centric digital marketer to support a dynamic portfolio of initiatives. The ideal candidate will have 2 to 3 years of experience maintaining high-quality, high-performing websites. Additionally, the ideal candidate will advocate for, and be mindful of, the consumer experience and user experience. If you are seeking an opportunity both to grow in your career and also to execute at a consistently high quality, this could be a great role for you!

Job Description

• Maintain and update websites (e.g., pages, tags, images, titles, metadata) within content management systems) (Kentico)
• Create, edit, and publish web content (copy, video, imagery), ensuring execution to strategy and quality control management
• Partner with internal Editorial sub-team to ensure the quality and accuracy of content updates
• Analyze and implement web events using Google Analytics and Google Tag Manager, to examine trends and report on performance
• Assist with the research and analysis of plan's current digital marketing presence and develop efforts to improve organic reach
• Partner with IT and external vendors to execute website enhancements and modifications
• Monitor continued website accessibility and compliance with contracted requirements per state or federal programs, making updates as necessary
• Assist with ad-hoc digital projects as they arise
• Provide outstanding service to internal clients, with an ability to prioritize work duties in order to maintain prompt and efficient service
• Maintain good working knowledge of state contracts and other regulatory guidelines and requirements that govern marketing activities
• Adhere to the organizations standards and consistency in style and tone, and maintain the highest possible quality standards on a consistent basis
• Participate in team, department, and cross-functional team meetings as necessary

Requirements

• Demonstrated proficiency creating, editing and managing content within a CMS environment (Kentico)
• Experience using Google Analytics, Tag Manager and Webmaster Tools to build website reporting/events/goals and implement tags for third party software/tools
• Ability to analyze website data and statistics and report on trends/areas for optimization
• Strong project management skills with ability to work under pressure and meet deadlines
• Organized, efficient, and detail-oriented
• Strong interpersonal and communication skills, including oral and written, and a commitment to excellence in customer service
• Ability to work independently while openly communicating back to management and escalating issues
• Ability to work collaboratively with people inside and outside the organization
• Excellent writing skills with ability to proofread, if needed
• Basic experience coding in HTML required
• Assist with SEO efforts by creating/strengthening keyword optimization in copy, preferred.

What we build together changes our customer's health for the better. We are looking for talented and innovative people to join our team. Come join us!

Please note: As of January 18, 2022, all employees including remote employees must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

About Us:

Point32Health is a leading health and wellbeing organization, delivering an ever-better health care experience to everyone in our communities. Building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.

At Point32Health, were working to reshape the world of health care by pushing past the status quo and delivering even more to the diverse communities we serve: more innovation, more access, more support, and healthier lives. And we want people like you on our side to make it even better.

This job has been posted by TalentBoost on behalf of Point32Health. TalentBoost is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of TalentBoost not to discriminate based on race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law.

Req ID: R4596