Director, Integrated Media

Director, Integrated Media

Title: Director, Integrated Media

We are looking for a world-class, strategically minded, results focused individual who sets the agenda at all levels and brings a track record of success across brand activations, offline, online and partnerships. As the Director of Integrated Media you will oversee the media activity for all brands with an omni-channel focus owning a substantial budget to orchestrate repeatable and scalable results across key marketing channels and tactics. Reporting to our VP, Growth Marketing you will spearhead both strategy and execution to optimize a massive marketing budget against company goals.

Our ideal candidate will have a strong track record of managing teams, internal stakeholder relationships and online/offline media strategy and activation. You will have broad visibility across the business as well as the global HelloFresh Community and will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, and Analytics. Serve as an advocate for your department, agency and our brands within the industry. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization.

You will

• Be a thought leader and expert on all things growth marketing
• Lead the strategy and establish best-in-class practices across traditional media channels such as TV, podcasts, direct mail within a direct response environment
• Build, lead, and develop a team of highly-capable growth marketers, while contributing to our authentic, inclusive, and performance-driven culture.
• Be accountable for best in class execution of media strategy in partnership with supporting internal and external partners. Proactively identify and close gaps.
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
• Lead and guide translation of brand goals to the brand Strategy and activation teams, and media partners
• Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
• Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios
• Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
• Operate a continuous improvement service delivery model to increase portfolio and channel efficiencies for delivery
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, Digital Product, etc.(targeting, optimization, creative direction, etc.)
• Collaborate with Data Science to develop tooling, automation, and new measurement methodologies, improve measurement rigor, and optimize performance

You are...

• Innovative & Solutions oriented. Developing new ways of approaching complex problems, and proactively seeking input from peers and leaders in problem solving.
• Obsessed with growth while not being afraid to get your hands dirty
• Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• Able to build, lead, empower, and inspire a team of direct reports to do the best work of their lives, resulting in a world-class high performing team
• A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
• Responsible and love owning projects from start to finish
• Confidence in communicating across the organization, with cross-functional stakeholders, and to executive leadership
• Proactive and enjoy coming up with new ideas and can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance and run split testing campaigns.

You have...

• A bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 15+ years of experience directly managing marketing campaigns at $100M+ annual budget client or agency side
• In-depth knowledge and experience in strategic planning and buying with an expertise in brand advertising, broadcast/linear, direct mail, print, programmatic and endemic media
• Expertise in budgeting, forecasting, planning and steering key channel decisions cross-functionally
• Strong understanding of advertising and marketing technology.
• Expert knowledge of unlocking value from external and internal partners, agencies and creative teams, respectively
• Experience unlocking value from online ad platforms like Google Ads, Facebook Ads, Snapchat Business Manager, TikTok Ads Manager etc. through proven integrated media campaigns
• 10+ years of experience managing direct reports
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Application Deadline: February 12, 2024