Senior Associate Brand Manager

Senior Associate Brand Manager

At Bayer were visionaries, driven to solve the worlds toughest challenges and striving for a world where 'Health for all Hunger for none is no longer a dream, but a real possibility. Were doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, theres only one choice.

Senior Associate Brand Manager

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Associate Brand Manager, are to:

• In line with brand strategy, establish objectives for marketing activity/consumer promotions and lead execution, achieving on time implementation of key tactics;
• Work with Internal Partners/third party Agencies on some creative development tasks and post analysis to identify best practices as requested by the Brand Manager;
• Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short- and long-term business goals, as well as identify insights that can lead to new business building ideas;
• Lead weekly/monthly state of the business tracking and reporting and manages communication to Management and cross functional Teams;
• Work in partnership with Finance and Product Supply to assist in the monthly management of brand Profit and Loss Statements (P&Ls) and production forecasts to support base business and new product initiatives. Responsible for marketing budget management and financial building blocks;
• Support the Team in developing annual marketing plans that will enable the brands to meet their volume targets, share targets and overall business objectives;
• Work as the brand lead for packaging/labeling and website maintenance and provides support for e-commerce activities in line with brand objectives and marketing plans;
• Assist in the development of market research projects by identifying information gaps and working with the Marketing Team and MRD manager to recommend and execute plans to fill the information voids;
• Serve as marketing project lead for product renovations including channel specific products, labeling changes, graphics updates, cost savings projects and the execution of updated package graphics;
• Gain a strong understanding of the medical, regulatory, legal, manufacturing and retail environments for the brands as they relate to key brand initiatives. Build relationships with key contacts in each of these areas.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BS/BA degree;
• Action oriented/drives results, learning and change agility, plans and aligns, collaborates, customer focus, builds effective teams, cultivates innovation, drives stakeholder engagement, effectively manages suppliers;
• Financial management skills to critically and objectively assess programs/investments vs results;
• Ability to streamline operational processes and drive efficiency through use of technology;
• Excellent problem solving skills;

• Superior analytical ability, assessing different models and related outputs;
• Experience with business forecasting;
• Proven ability to assess and react to complex data points, distilling information down to actionable insights;
• Excellent communication skills required;
• Ability to engage in positive/productive debate with the leaders of key internal constituent groups;
• Ability to collaborate and influence key stakeholders;
• Strong project management skills, including identifying key milestones and delivering against deadlines.

Preferred Qualifications:

• BS/BA degree with 4 years of experience in a similar or related role, ideally in a CPG/healthcare environment;
• MBA highly desirable with 2years of experience in a similar or related role, ideally in a Consumer Packaged Goods (CPG)/healthcare environment.

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