Email Marketing Specialist

Email Marketing Specialist

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is Americas largest direct-to-consumer full-service provider of branded home services and products.Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally.The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Womens Committee

Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.

Position Summary: The Email Marketing Specialist supports the execution and scheduling of email and SMS campaigns in our ESP Marketo for our various service verticals. This role will report directly to the Sr. Manager of Lifecycle Marketing and will work closely with creative teams. The Email Marketing Specialist will hard code emails and SMS for both automated sends and bast campaigns. They will also be responsible for building automated flows within our ESP.

Essential Duties and Responsibilities:

• Responsible for building, sending, scheduling, and QAing multiple email messages in Marketo.
  
• Work closely with designers and copywriters to ensure assets are handed off promptly for coding.
  
• Regular analysis of campaign performance and active automated flows.
  
• Set up and manage email automation workflows, including welcome emails, nurture campaigns, and other automations and be able to monitor performance and make improvements as needed.
  
• Segment email lists based on audience demographics, behaviors, and preferences. Maintain and update email lists to ensure accuracy and compliance with data privacy regulations.
  
• Monitor campaign performance and flag any irregularities that may occur.
  
• Provide recommendations to help improve overall channel performance.
  
• Ability to analyze main email KPIs.
  
• Manage campaign UTMs.
  
• Identify opportunities to A/B test campaigns with the goal of optimizing engagement and improving set rates.
  
• Stay up to date with industry benchmarks and trends and monitor the competitive landscape, incorporating and testing new methods and campaigns.
  
• Maintain database hygiene, deliverability rates, and compliance.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
  
• 1+ years of HTML experience and coding within email platforms.
  
• 1+ years of experience working with an email service provider.
  
• Experience with A/B testing.
  
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without dropping the ball.
  
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a roll up your sleeves and win every day mentality.
  
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
  
• Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
  
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
  
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
  
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
  
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Adobe suite experience (Photoshop, Dreamweaver,etc.).
  
• Experience using Wrike, Asana, or other project management platforms.
  
• Experience using Marketo.

Travel Requirements:

• Less than 10% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).