Lead Traffic Quality Analyst (Remote)

Job Description

The Lead Traffic Quality Analyst role will focus on data visualizations, inventory monitoring, and process enhancements to allow Media teams to work more efficiently. This includes analyzing, reporting, documenting, and presenting brand safety, viewability and non-human traffic trends, as well as developing efficient processes and documentation to work with cross teams. You will be the primary owner of communication with ad verification partners, ad servers, as well internal clients including Enterprise Operations, Product, Inventory and Media teams to resolve issues and develop tools and reporting for optimal efficiency and visualization. You will lead Traffic Quality's building, maintenance, and enhancements of data visualization reports in Tableau. You'll be responsible for guiding multiple projects as both an individual contributor and as a team lead from conception to completion. This will include coordination among team members and cross teams to ensure tasks are completed, projects on track and proper communication and documentation have been disseminated. Acute attention to detail and understanding of digital media ecosystem and emerging technologies, including publishers, exchanges, DSPs, SSPs, and industry RTB standards.

Responsibilities

• Own projects and collaborations with the ad verification vendors and cross teams to produce efficient processes, documentation, and visualizations
• Lead Traffic Quality's data visualization reporting in Tableau.
• This role will include a team of direct reports that would benefit from career path development, mentoring and guidance in data visualizations and project management.
• Perform and lead daily inventory audits to address brand safety and invalid traffic issues. Recognize inventory trends and anomalies and lead projects for needed enhancements.
• Serve as a point of contact for cross teams when multiple teams are working on the same project and ensure actions remain synergistic.
• Serve as point of contact for Platform/Product cross-teams to drive initiatives from inception to completion.
• Build and use in-house tools and SQL queries to proactively identify and research Ad Quality metrics and discuss and present to cross teams and leaders.
• Respond to and investigate escalations from cross-functional teams on digital advertising behaviors and ad tags
• Collaborate directly with Enterprise Operations to ensure correct tagging is present for client requirements.
• Mentoring and guidance in ad operations, project management, and data visualizations.
• Contribute to the always growing Traffic Quality internal knowledgebase, maintaining quarterly stats, training documentation and necessary evidence for MRC Accreditation and industry audits.
• Identify operational processes that can be streamlined or automated
• Develop internal and external training materials for clients and cross-teams.

Qualifications and Experience

• Bachelor's Degree from a four-year college or university a plus. Computer Science, Data Science, Data Analytics, Mathematics, Statistics degrees are preferable or related experience in these areas
• +5 years of experience in the Digital Media Publishing or Advertising industry (Web Analytics, Ad Network, Web Publisher, Ad Agency, Ad Operations)
• Experienced project manager with excellent written and verbal communication skills
• Experienced in data visualization tools (Tableau, Microsoft Power BI, domo, etc.)
• Strong understanding of various environment functionality (VAST/VPAID, MRAID, CTV, SSAI)
• Understanding of HTTP protocol with the ability to debug web pages using tools such as Fiddler, WireShark, Chrome Developer tools or Charles
• Understanding of industry, publisher identification and transparency standards (OpenRTB guidelines, ads.txt, app-ads.txt, ads.cert, sellers.json, etc.)
• Must have experience with SQL
• Proven ability to learn and master new computer systems and applications with minimal instruction
• Ability to lead and manage multiple projects simultaneously
• Experience presenting complex concepts to both technical and business teams

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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