Brand Advocate

As a full-time Brand Advocate with ActionLink, you’ll drive sales, build strong in-store partnerships, and deliver standout customer experiences across Best Buy locations and beyond. From training and influencing retail teams to engaging directly with customers during key selling moments, you’ll ensure Nikon shines on every floor you step onto. You’ll also extend Nikon’s reach by supporting photo specialty dealers and local events—turning your expertise into brand buzz and measurable results.

Schedule & Location

• Full-time role, 40 hours per week, including weekends
• Best Buy locations and photo specialty dealers within assigned market

What We Offer

• Pay rate range: $32.00-$34.00 per hour, commensurate with experience
• Up to 20% quarterly performance bonus
• Medical, dental, vision, life and prescription insurance plans
• W2 employment with direct deposit
• Paid time off and paid holidays
• 401(k) option with employer match

Your Mission

• Drive sales performance across assigned Best Buy locations through relationship-building, training, and in-store execution
• Build strong partnerships with Blue Shirts, department managers, store leadership, and regional leaders to create ongoing advocacy for Nikon
• Deliver impactful product training that increases associate confidence, engagement, and recommendation rates
• Maintain a consistent in-store presence and use influence to improve product visibility, merchandising, and demo execution
• Sell directly to consumers during peak traffic days, including weekends, delivering expert guidance and closing sales
• Identify opportunities to increase sell-through based on store dynamics, staffing, and customer traffic patterns
• Support photo specialty retailers and local market events, including demos, trainings, and community engagement activities
• Represent Nikon at key retail events, promotions, and product launches, bringing the brand to life for both associates and consumers
• Track performance, gather field insights, and report competitive intelligence to support ongoing program optimization

Territory Ownership & Execution

• Own and manage a defined market, including multiple Best Buy locations and select photo specialty dealers
• Determine weekly priorities and store coverage based on business needs, sales opportunities, and performance trends
• Balance time across:
  • Relationship building and training
  • In-store execution and merchandising
  • Direct selling days
  • Specialty channel and event support
• Participate in local and out-of-market events, which may require occasional overnight travel
• Operate with autonomy while aligning to program goals and expectations

What We’re Looking For

• 2–5+ years of experience in retail sales, field marketing, or consumer electronics
• Strong background in relationship-building within retail environments
• Proven ability to train and influence store associates to drive sales outcomes
• Experience managing a territory or market with a high level of autonomy
• Comfortable selling directly to consumers and closing sales in a retail environment
• Strong knowledge of digital imaging products, including cameras, lenses, and accessories
• Understanding of both national retail (Best Buy) and photo specialty dealer environments
• Excellent communication, presentation, and interpersonal skills
• Self-starter with strong time management and prioritization skills
• Proficiency with reporting tools and Microsoft Office

Physical Requirements

• Travel regularly within assigned market; valid driver’s license required
• Able to stand, walk, and engage customers in retail environments for extended periods
• Lift up to 25–50 lbs as needed for merchandising and displays

ActionLink, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. ActionLink may ultimately pay more or less than the posted range depending on candidate qualifications and locations in CA. This range may be modified in the future.

We are an equal employment opportunity employer

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