Title : CRM Director
Location : Alpharetta GA
Note :
- Salesforce technical with BFSI(Banking, financial services and insurance) experience.
- FSC Financial services cloud specialist.
Key Responsibilities:
- Strategic Leadership:Develop and execute the CRM strategy aligned with the bank s overall business objectives. Lead the CRM team to deliver innovative solutions that enhance customer experience and drive business growth.
- Salesforce FSC Implementation:Oversee the implementation and optimization of Salesforce Financial Services Cloud (FSC) to ensure it meets the specific needs of the BFSI sector. Collaborate with cross-functional teams to integrate FSC with other systems and processes.
- Customer Insights:Utilize data analytics and customer insights to identify opportunities for improving customer engagement and satisfaction. Develop and implement strategies to enhance customer loyalty and retention.
- Team Management:Lead, mentor, and develop a high-performing CRM team. Foster a collaborative and innovative work environment that encourages continuous learning and improvement.
- Stakeholder Collaboration:Work closely with key stakeholders, including senior management, marketing, sales, and customer service teams, to ensure CRM initiatives are aligned with business goals and customer needs.
- Technology Integration:Ensure seamless integration of CRM systems with other technology platforms and tools. Oversee the development and maintenance of CRM-related applications and infrastructure.
- Compliance and Security:Ensure all CRM activities comply with regulatory requirements and data security standards. Implement best practices for data governance and privacy.
Qualifications:
- Bachelor s degree in Information Technology, Computer Science, Business Administration, or a related field. Master s degree preferred.
- Minimum of 10 years of experience in CRM management, with a focus on the BFSI sector.
- Proven experience with Salesforce Financial Services Cloud (FSC) implementation and management along with experience to manage Salesforce orgs integrated with other managed packages like Terafina, nCino, etc.
- Knowledge of MuleSoft an added advantage
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Strong communication and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Knowledge of regulatory requirements and data security standards in the BFSI sector.
Preferred Skills:
- Certification in Salesforce Financial Services Cloud (FSC).
- Experience with other CRM platforms and tools.