SENIOR GROUP MANAGER, GENESIS OWNER MARKETING & DIGITAL OPERATIONS
Genesis Motor
Fountain Valley CA 92708 US
At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.LocationNHQPurposeThe Sr. Group Manager, Genesis Owner Marketing & Digital Operations leads the development and execution of the Genesis owner marketing strategy and digital enablement service tools. Responsible for creating the strategy of integrated marketing campaigns and digital services used within Retailers to drive and achieve increased part sales and customer satisfaction. This position will also lead safety recall and service campaign completion along with service valet objectives. Major ResponsibilitiesResponsible for increased parts sales and recall, service campaign completion rates.Effectively utilize and create owner education content to increase owner engagement in the Genesis brand.Responsible for the increase the Genesis Connected Services car population by providing unique marketing, education and promotions that promote subscription renewals, enrollments and feature usage focusing on safety.Implement a Cross-Organizational decisioning and reporting platform to operationalize a “one-look, one clear next action” business process through Connex. Responsible for content on MyGenesis and Genesis Tier 1 sites, related to Aftersales.Establish strategy for Genesis OneApp & Web Aftersales content.Oversee creation and standardization of digital service tool offerings including, but not limited to online schedulers, tablet check-in, digital multi-point inspection, two-way-texting, technician video walk-arounds and online bill pay. Establish streamline reporting to support each KPI within the digital service tool, supporting Retailer performance with actionable consulting items for field support.Responsible for the execution of a digital service valet strategy and reporting on performance to achieve GMA objective within service valet. Manages digital service strategy impacting all Genesis Retailers and Guest interactions.Major Responsibilities (continued)Collaborate within the Genesis division and across all workgroups for maximum efficiency, program impact and, business results for owner marketing (ownership rules, data privacy, data sharing, lifecycle management, rules and IT integration) and digital (KPI calculations, repair order data, valet claims and IT Integration). Employee development and management of direct reports: providing development, training, coaching and direction to ensure candidate is meeting requirements of position, as well as developing employee for future GMA opportunities.Work closely with Hyundai for shared programs or backend resources with owner marketing and digital operations.Effectively communicate by providing clear, succinct reporting on program KPIs, budget, and expenses.Develop and maintain an annual budget, including responsibilities for expense control, purchase orders, changes to accounting, billing processes and requests for proposals.Manage the Agency of Record, for owner marketing, for maximum dealer and company benefit with Customer Retention and Dealer Satisfaction as top priorities.Accept special projects, assignments or tasks as deemed appropriate and assigned by leadership.AuthorityEmployee development and management of direct reports: providing development, training, coaching and direction to ensure candidate is meeting requirements of position, as well as developing employee for future GMA opportunities.Manages multi-million-dollar contracts that control communications Genesis Guests.Makes business decisions that are critical to overall company success for Parts/Accessory sales, Customer Satisfaction, Customer Safety and Education.Education~ Must be a high school graduate~ Bachelor’s degree preferred~ Master’s degree a plusRelated ExperienceTen or more years of work experience of which at least three years of directly related experience in automotive parts or service, marketing preferred.Two to three years of supervisory experience desired.Experience in a fast-paced OEM environment with emphasis on fixed operations process, customer experience, and/or marketing. Program management and vendor relations experience desired.Skills/KnowledgeExcellent verbal and written communications skills to allow effective interaction with all levels of the organization. Ability to work independently, under pressure of deadlines, handle multiple priorities and pay close attention to detail. Strong knowledge of Microsoft Office including Word, Excel, PowerPoint, Outlook, and internet. Ability to thrive in a team environment. CertificationN/A.Physical RequirementsNormal office dutiesTravel: 0% - 25%Work Model#LI-Hybrid (80% Onsite/20% Remote)Affiliate#GenesisCompensation$137,025.00 - $203,000.00 AnnualBenefitsMonthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)Holiday Pay - the company shuts down with pay between Christmas and New Years.Vacation and sick time offHealthcare insurance (medical, dental, and vision)401(K) company matchAdditional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contributionBasic life insurance, short- and long-term disabilityMental health, wellbeing, and employee assistance programHealth advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
It’s time you rethink what you expect from an employer.
At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.LocationNHQPurposeThe Sr. Group Manager, Genesis Owner Marketing & Digital Operations leads the development and execution of the Genesis owner marketing strategy and digital enablement service tools. Responsible for creating the strategy of integrated marketing campaigns and digital services used within Retailers to drive and achieve increased part sales and customer satisfaction. This position will also lead safety recall and service campaign completion along with service valet objectives. Major ResponsibilitiesResponsible for increased parts sales and recall, service campaign completion rates.Effectively utilize and create owner education content to increase owner engagement in the Genesis brand.Responsible for the increase the Genesis Connected Services car population by providing unique marketing, education and promotions that promote subscription renewals, enrollments and feature usage focusing on safety.Implement a Cross-Organizational decisioning and reporting platform to operationalize a “one-look, one clear next action” business process through Connex. Responsible for content on MyGenesis and Genesis Tier 1 sites, related to Aftersales.Establish strategy for Genesis OneApp & Web Aftersales content.Oversee creation and standardization of digital service tool offerings including, but not limited to online schedulers, tablet check-in, digital multi-point inspection, two-way-texting, technician video walk-arounds and online bill pay. Establish streamline reporting to support each KPI within the digital service tool, supporting Retailer performance with actionable consulting items for field support.Responsible for the execution of a digital service valet strategy and reporting on performance to achieve GMA objective within service valet. Manages digital service strategy impacting all Genesis Retailers and Guest interactions.Major Responsibilities (continued)Collaborate within the Genesis division and across all workgroups for maximum efficiency, program impact and, business results for owner marketing (ownership rules, data privacy, data sharing, lifecycle management, rules and IT integration) and digital (KPI calculations, repair order data, valet claims and IT Integration). Employee development and management of direct reports: providing development, training, coaching and direction to ensure candidate is meeting requirements of position, as well as developing employee for future GMA opportunities.Work closely with Hyundai for shared programs or backend resources with owner marketing and digital operations.Effectively communicate by providing clear, succinct reporting on program KPIs, budget, and expenses.Develop and maintain an annual budget, including responsibilities for expense control, purchase orders, changes to accounting, billing processes and requests for proposals.Manage the Agency of Record, for owner marketing, for maximum dealer and company benefit with Customer Retention and Dealer Satisfaction as top priorities.Accept special projects, assignments or tasks as deemed appropriate and assigned by leadership.AuthorityEmployee development and management of direct reports: providing development, training, coaching and direction to ensure candidate is meeting requirements of position, as well as developing employee for future GMA opportunities.Manages multi-million-dollar contracts that control communications Genesis Guests.Makes business decisions that are critical to overall company success for Parts/Accessory sales, Customer Satisfaction, Customer Safety and Education.Education~ Must be a high school graduate~ Bachelor’s degree preferred~ Master’s degree a plusRelated ExperienceTen or more years of work experience of which at least three years of directly related experience in automotive parts or service, marketing preferred.Two to three years of supervisory experience desired.Experience in a fast-paced OEM environment with emphasis on fixed operations process, customer experience, and/or marketing. Program management and vendor relations experience desired.Skills/KnowledgeExcellent verbal and written communications skills to allow effective interaction with all levels of the organization. Ability to work independently, under pressure of deadlines, handle multiple priorities and pay close attention to detail. Strong knowledge of Microsoft Office including Word, Excel, PowerPoint, Outlook, and internet. Ability to thrive in a team environment. CertificationN/A.Physical RequirementsNormal office dutiesTravel: 0% - 25%Work Model#LI-Hybrid (80% Onsite/20% Remote)Affiliate#GenesisCompensation$137,025.00 - $203,000.00 AnnualBenefitsMonthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)Holiday Pay - the company shuts down with pay between Christmas and New Years.Vacation and sick time offHealthcare insurance (medical, dental, and vision)401(K) company matchAdditional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contributionBasic life insurance, short- and long-term disabilityMental health, wellbeing, and employee assistance programHealth advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.