DIRECTOR, DEMAND GENERATION

EMARKETER is hiring a Director of Demand Generation. Come be a part of building the world’s go-to resource for marketing, advertising, and commerce insights.EMARKETER is for people who are passionate, driven, curious and always striving to deliver excellence for our clients. Our mission is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Our team members embody EMARKETER’s core values: we serve our clients, we work as one team, we innovate and adapt, and we celebrate diversity and inclusion.As the Director of Demand Generation, you will be responsible for driving customer acquisition and revenue growth for both our media and subscription offerings. You are adept at crafting and executing multi-channel marketing campaigns, developing digital marketing strategies to build and convert audiences throughout the prospect and customer journey, and leveraging data-driven insights to optimize performance and ROI.This role will be responsible for growing and retraining our media audiences, and developing them into qualified leads and opportunities for our sales teams through integrated demand generation strategies and campaigns. This person will oversee all digital marketing, audience development, campaign coordination, and lead nurturing programs, and work closely with the rest of our marketing and media organization. The Ideal Candidate Is:A strong storyteller with excellent written and verbal communication to communicate strategy and directionAn analytical thinker with the ability to optimize audience development and demand generation programs that convert to MQLs, and help diagnose breakdowns in the marketing and sales processCustomer journey minded with the ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationshipsSolution oriented with the ability to link product launches and positioning to organizational campaign themes and goalsA strong collaborator and team player and able to connect multiple internal teams including marketing, sales, operations, and research to align on our targets and positioningKey Responsibilities:Partner with Product Marketing to ensure cohesion between messaging to campaign creation and executionDevelop and implement annual demand generation strategy and plans to achieve sales and pipeline goalsOversee campaign strategy development, execution, and optimization across digital channels (email, social media, web, paid search, display, etc) and digital / in-person eventsManage top-of-funnel audience development programs including persona/segment identification, database growth, and profile enrichment to support our newsletter and media businessCollaborate with Sales leadership, Sales, and Revenue Operations to monitor and optimize the entire prospect and customer journeyPartner with Marketing Operations to track and report on key performance metrics including qualified leads, opportunities generated, ROI of campaignsManage vendor and agency relationships for outsourced demand generation activities as neededDesired Skills & Experience:Proven success developing and executing integrated multi-channel demand generation strategies and leading a teamExpertise in email marketing, ABM, social media, campaign strategy and lead nurturingStrong analytical and reporting skills to measure ROI of programsExperience with marketing automation and CRM systems like Salesforce Marketing CloudB2B marketing experience (acquisition, media, digital) preferred in research, data, or media industriesSalary & Benefits:$140k-160k (dependent on skills & experience)Medical, health & vision401k plan with matchAdditional benefits including commuter benefits, phone reimbursement, gym membership discounts etc.We are looking for someone who is curious, proactive, and will challenge the team at every turn. This role is for someone who isn’t afraid to ask tough questions and who will ensure the quality of our brand promise is never compromised.About EMARKETER:EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. Insider Intelligence is committed to corporate transparency through regular business updates and an always-open line of communication. To learn more about what it’s like to work at EMARKETER check out our career’s page and life page.