Marketing Physician Liaison

Overview:

ProActive Physical Therapy Specialists is looking for a FULL-TIME Physician Liaison!

 

The role of the Physician Liaison involves cultivating and nurturing strong customer relationships,with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives across the organization. Their primary responsibility is to drive physician field marketing and develop strong relationships with referral sources.

Reports to: Director of Marketing or CEO

 

*Assigned Territory: SW Washington & Portland, Oregon Area*

 

Our Full-Time Employees Enjoy These Amazing Benefits:

• Medical, dental, vision, life insurance
• Flexible spending accounts for health and childcare expenses
• Generous Paid Time Off
• 401(k) with 4% employer match
• 10% discount off childcare tuition at KinderCare Learning Centers
• Financial assistance for catastrophic life events
• Employee Assistance Program
• And Much More!

Responsibilities:

Physician Marketing and Relations 

• Develop and maintain relationships with targeted physicians and other clinical referral sources.
• Complete eight (8) direct physician contacts per day/40 per week.
• Provide opportunities for physical therapists to interact with customers.
• Communicate effectively with referring providers and their office staff.
•  Participate in monthly marketing meetings.
• Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
• Coordinate with various staff to ensure customer requests are handled appropriately and
  promptly.
•  Generate a consistent routing schedule to meet the needs of both internal and external
  customers.
•  Maintain ongoing physician referral information and relationship/sales activity in Salesforce.
• Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

• Work closely with the Clinic Directors in planning and organizing community special events.
• Develop local community relationships through advertising, sponsorships, and partnerships.
• Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.
• Assist in the preservation of the corporate identity.

Planning and Training

• Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship
  development, community image, and amaZing service.
• Provide regular updates on company-wide marketing activity and track demographic data to
  support marketing initiatives.
•  Provide marketing training for Clinic Directors and designated clinical staff.
• Maintain an updated database of referral sources in Salesforce

Qualifications:

Job Requirements

Education

-Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree

 

Experience
-Two years of experience in medical/healthcare sales or similar role preferred

 

 

Territory: SW Washington & Portland, Oregon Area

-Must have a personal vehicle to perform job duties.
-Must possess a valid driver’s license.

 

*Travel required (10%) Mileage is Reimbursed*

 

 

Skills & Knowledge
An individual should demonstrate the following competencies to perform the duties and responsibilities
of this position successfully:

 

-Problem-solving: Use sound judgment to exercise problem analysis and resolution

 

-Planning and Organization: The capability to plan effective routing to meet customers’
needs and keep top-of-mind awareness.

 

-Communication/Presentation: Strong networking and interpersonal skills in relating and
presenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors.

 

-Strong customer support orientation for both internal and external customers.

 

-Must be self-motivated and driven to succeed individually and in a group setting.

 

-Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must!

 

-Previous experience with healthcare sales and influencing primary
care and specialty care communities are a plus.

 

-Excellent multi-tasker in a fast-paced event management environment.

 

-Up to date on current trends in physician relationships and referral development.

 

-Professional in appearance, interpersonal and communication skills, including writing, proofreading, and public
speaking.

 

-Excellent organization skills and experience with activity and event planning 

 

-Proven ability to collaborate with constituencies and manage tasks to meet deadlines.

 

-AmaZing! customer service, ethic, and high expectations for quality.

 

-Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,
and PowerPoint.

 

-Adaptable to perform other work-related duties as assigned.

 

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