PRODUCT DEVELOPMENT MANAGER

DescriptionWe are offering an opportunity in the Printing/Publishing industry for a Product Development Manager based in Medley, Florida. The primary function of this role is to lead a small team responsible for critical functions such as website migration, conversion rate optimization (CRO), search engine optimization (SEO), and defining new customer experiences. Responsibilities include:• Assisting and sharing expertise in the migration of the existing proprietary website to the BigCommerce platform, ensuring a smooth transition with minimal disruption to customers and business operations.• Taking ownership of CRO for the business, with a focus on key components such as A/B testing, user behavior analysis, funnel optimization, and implementing data-driven changes to improve conversion rates.• Overseeing both the technical aspects of SEO (including XML Schema, URL structure, redirects, etc.) and content development and deployment strategies to enhance visibility and drive traffic.• Defining and implementing new customer experiences to generate leads, collaborating with technology partners to create tailored experiences for different key segments, and ensuring a seamless integration into the overall customer journey.• Ensuring optimal site performance, uptime, and a smooth customer experience by addressing bug fixes promptly and maintaining robust site functionality.• Building and leading the digital product management team, offering mentorship, development pathways, and fostering a culture of continuous improvement and innovation.Requirements• Proven experience in the Printing/Publishing industry, with a minimum of 10 years in a product development role.• Proficiency in using Atlassian Jira for project management.• Familiarity with Cloud Technologies and their application in the publishing industry.• Experience in handling Database systems.• Knowledge of EO/IR systems.• Proficiency in Microsoft Office Suite.• Experience with time tracking software 'About Time'.• Proficiency in AB Testing methods and techniques.• Experience in enhancing Brand Awareness.• Excellent Customer Service skills.• Strong Design skills, particularly related to product development.• Experience with eCommerce platforms, particularly Bigcommerce.• Knowledge of On-site SEO strategies and implementation.Job typePerm