MEDIA & DIGITAL DTC MARKETING LEAD

Make your mark for patientsWe are looking for a Media & Digital Direct-To-Consumer (DTC) Marketing Lead to join us in our marketing team based out of Atlanta, GA, Raleigh, NC or Boston, MAAbout the roleThe Media & Digital DTC Marketing Lead partners with brand, agencies and internal and external stakeholders to drive value and innovation through media and digital strategies and executions. This role will serve as a thought-leader and expert within the media and digital space across a portfolio of brands and indications, including late lifecycle and launch brands in a highly competitive marketplace. This individual will also lead digital enablement, transformation and advancement strategies within the Immunology DTC Marketing team.   What you’ll doLead development of paid media strategy and execution in partnership with media AOR for multiple campaigns Evaluate and optimize media mix to drive enhanced performance (e.g. ROI, conversion)Partner with analytics to create and implement media measurement strategy and output with internal and external partnersPartner with Digital Transformation team and internal partners (compliance, regulatory, legal) to build digital capabilities and experiences within DTC owned assets Identify new and emerging channels/capabilities and partner with cross functional partners to gain necessary endorsement and ultimately execute Influence the team of cross-functional partners across IT, analytics and market research and brand to build solutions and processes that enable increased patient engagement and reach, and that improve connectivity in cross-channel experiencesPartner with brand team, agencies and IT partners to update/optimize/produce Immunology owned DTC websites Interested? For this role we’re looking for the following education, experience and skillsMinimum Qualifications:•BS/BA degree required10+ years relevant industry experience (Pharma, CPG)Prior marketing experience including paid media strategy and execution in traditional, digital and emerging channelsPrior experience working with AORs leading media strategy and measurement plans  Preferred Qualifications:Previous media or creative agency experience in the pharmaceutical categoryExperience within Specialty brands / complex patient journeysExperience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or TableauExperience with customer engagement offering such as Next Best Action solution to optimize commercial activityAdvanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, management platforms, programmatic, endemic, paid search vs SEOAdvanced understanding of segmentation/audience development for use in testing and personalization.Strong experience connecting digital data and online experiences to offline behaviors and other 3rd party data sources for in-depth analysis. This positions reasonably anticipated base salary range is $141,000 - $186,000. The actual salary offered will take into account related knowledge, skills, experience and location among other factors and may fall outside the expected range. Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you! About us UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science. Why work with us? At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential. As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.  Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.Job SummaryJob number: 88741Date posted : 2024-10-17Profession: Sales & MarketingEmployment type: Permanent