25+ Hiring Strategies To Help You Source Talented Candidates

The recruiting scenario is going through an upheaval with the pandemic showing no signs to slow down.

Companies have resorted to digital hiring processes to ensure health, safety, and convenience to job seekers. However, the situation is far from being favorable on the part of employers. Nearly 69% of them are finding it difficult to expand their workforce during the pandemic – because of new working rules and social distancing norms.

Employers are thus adopting new measures and developing better strategies to source talent. While some of them are incorporating advanced technologies in recruitment, some others are getting creative with their approaches.

The following list mentions these changes that may you help evolve hiring strategies to meet current requirements.

• 1. Improve candidate experience - Candidates can be treated as customers/clients, and the jobs as commodities. Once this pandemic is over, the job-seekers will have hundreds of options to choose from.
• 2. Integrate technologies - Advanced video conferencing, application-screening, and other tools and technologies can take hiring to the next level. Besides enhancing the candidate experience, they can also reduce hiring costs and time.
• 3. Go digital - Improve your business’ digital processes and get on job platforms online to source top-notch talent. Find them where they are to be found the most.
• 4. Target passive job-seekers - Let them know about your brand, the company, and the perks of working with you. Increase your brand exposure to get on their radar.
• 5. Crowdsource jobs - Give perks to your existing employees to share job ads on their social media handles. Monetary benefits are the best, but it may not be possible to ensure that always. Think of something to help them go the extra mile for you.
• 6. Take help of automated job boards - Do not leave a single stone unturned to find potential talent for your workforce. Career websites and online job platforms are doing pretty well these days. Take their help without hesitation.
• 7. Use referrals effectively - Ask your employees for referrals and reward them for a quality hire using the same. It will not only help you source candidates but also increase the retention rate.
• 8. Use social media wisely - Improve brand reputation and create more visibility in social media. About 3.81 billion people are on social media in 2020; a lot to ignore.
• 9. Give detailed descriptions - Explain the job perks, roles, and responsibilities in detail. About 90% of job-seekers are keen to know more about available opportunities.
• 10. Adopt automated screening - Automating the screening process can help reduce the time and difficulties of hiring to a great extent. You can join hands with third-parties for the same.
• 11. Focus on earning leads - While paid marketing can ensure more views on your job ads, they cannot guarantee lead generation. You may also market the jobs organically to earn high-quality candidate profiles.
• 12. Shorten the application process - To lengthy and time-consuming application processes end up getting fewer applications. Reduce complexities of application to source great talent.
• 13. Measure the right metrics - One of the biggest setbacks in hiring is unknowing which metrics to measure. Focus on the same to increase the influx of top-notch candidates.
• 14. Create groups on social media - You may need to post updates about jobs regularly to increase your brand recognition online. Create groups or forums on social media to increase your visibility.
• 15. Hold seminars/webinars - At present, the seminars are not much likely, but you can always arrange for knowledge-sharing webinars. Let the potential candidates learn more about your business, its mission, vision, and values to consider joining you.
• 16. Be an approachable employer - Do not be that company that never stops down from the high pedestal. Be approachable, friendly, and open to suggestions and queries to attract potential talent.
• 17. Communication is the key - You may need to establish meaningful conversations with potential candidates to bind them. Open communications are the best way to source top-notch talent in the industry.
• 18. Follow up - If a job deal doesn’t close due to some reason on the candidate’s end, do not drop them entirely. Keep sending occasional newsletters and job offers to them without spamming. You may also follow up from time to time to know if they are interested in the job.
• 19. Consider gig workers - Nearly 35% of the US workforce are gig workers. That is quite a huge percentage to not take notice of. You may even employ them for short-term projects once in a while.
• 20. Promote your company constantly - Be the employer that most professionals choose to work for. For that, you need to promote your company and its working processes on social media and other popular platforms.
• 21. Leverage live video marketing - As an employer, you are the face of the brand. Engage with potential candidates using live videos on social media. Show them the work environment at your company to establish trust.
• 22. Add salary benefits - Do not forget to mention salary benefits in the job descriptions. Many candidates tend to skip the ones that do not offer salary information. If you do not have a definite number, give a range.
• 23. Use paid ads - Paid ads are extremely beneficial to increase visibility. Reach out to passive candidates using short-term social media marketing campaigns.
• 24. Create podcasts for tech-savvy candidates - Podcast marketing is gaining momentum audio content consumers, including passive job-seekers. Make the most of it to create an impression and establish your brand image online.
• 25. Focus on work culture - Create work videos to generate interest among potential candidates on social media or video marketing platforms. They will also take your brand reputation to the next level.
• 26. Keep the future in mind - While sourcing candidates, you should consider the future consequences of your hiring endeavors. Do not hire in haste, and be skeptical as much as possible. It will help you get the best hires without exceeding your budget or deadlines.

Hire the best candidates A hiring revolution is underway, and as an employer, it is time to upgrade your recruitment strategies. Like you sell your services/products to the clients/customers, you need to sell the jobs to the potential candidates. Changing perspectives and embracing disruptions will help you find the best talents in the industry.

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