More companies cover costs of fertility treatments and family building services

The latest benefit offered by companies is covering the costs of fertility treatments and other family-building services for workers. These are among many other employee benefits that are now offered as companies try to recruit talent and stand out from their competitors in a tight labor market.

Old requirements like an infertility diagnosis for heterosexual couples before covering in vitro fertilization are becoming a relic of the past. Now employers have expanded basic benefits to singles and same-sex couples who want to become parents. With the Great Resignation and workers quitting in large numbers, a number of major companies are rolling out new family planning benefits. 

Betsey Campbell, a spokesperson for Resolve, the National Infertility Association says, "We are definitely seeing the private sector lead the way in terms of adding fertility and family-building benefits." She adds, "They are recognizing this is important to their employees, and it helps them with recruitment, retention, and diversity, equity and inclusion objectives. It is a way to be a family-friendly company. You cannot get more family friendly than helping employees build families." 

Telecom giant AT&T, financial services firm Ally, IBM, Liberty Mutual, Lyft and TD Bank are among the major employers who offer these benefits while also engendering loyalty and earning HR points on the corporate inclusivity front. 

Source: CBS News