Utah Women run pocket knife business
Brighten Blades is a business started by Diane Craver along with her three daughters, Kimi Jensen, Kristy McClellan, and Katie Mecham. These Utah-based women started their business of designing and selling pocket knives for women in August 2021.
Diane believes that just by painting a knife pink you cannot cater to women, as someone who previously worked in the knife industry for almost 20 years, Diane realized that there is a lack of women-centric knives in the market. Although she can use her husband's knife which basically represents standard knives available, it does not have the right grip and feels different. The blades created by them are inspired by words such as "hope" and "resilience" and they have unique patterns and designs, they are also much for comfortable to wield. Full-size knives are provided with a zip-up case that can easily fit inside a glove compartment or purse. Most women do not always carry a purse with them but they mostly have their keys on them therefore, Brighten Blades also create small size knives that can be attached as keychains. The size of the pocket knife was especially important because women's clothing tends to have smaller pockets. They come in multiple these such as hope, dream, love, laugh, happiness, resilience, peace, brave, etc. Craver has connections within the industry which helps them connect with individuals, Jensen is responsible for sales while McClellan and Mecham handle design and promotion respectively, therefore all the members bring something different to the table.
Source: The Salt Lake Tribune
Category
Risk Management
Flexible Spending Account
Workplace Wellness
Opening & Closing
Employee Data Privacy
Termination
Do's & Don'ts
Workplace Harassment
Onboarding
Organizational &
Pay Equity
Workers' Compensation
Trends
Eligibility Verification (I-9)
Firing
Drug & Alcohol Testing
Affirmative Action
Guides
Workplace Security
Emergency Response
Cybersecurity
Executive Compensation
Sexualy Harassment
Employment Branding
Health Care Benefits
Overtime Pay
Contemporary Issues
Investigations
Employment Law & Compliance
Benefits Reporting & Disclosure
Substance Abuse
Performance Management
Policies & Practices
Global Mindset
Social Media
People Management
HR Careers
Organizational Structure
Campus Placement
Disaster Preparation & Response
Ethnicity
Family & Medical Leave
Age
Religious Accomodations
Employment Testing
Workforce Planning
Privacy
Retirement & Recognitions
Benefits Compliance
Learning & Development
Tags
Article
A Guide for HR Professionals to Ensure Diversity and Inclusivity at Workplace
One of the key responsibilities of HR teams is to ensure a diverse workplace and manage it effectiv ...
7 Signs That Tell You It’s Time to Quit Your Current Job
Last year, about 4,478,000 workers, which is approximately 3% of the workforce in the US (besides t ...
How Startups Can Ensure Success While Working With Freelancers
However, the scenario has changed drastically in the last ten years. According to a report by Forbe ...
10 Tips to Help You Ace an Online Interview Amidst COVID-19 Crisis
Online interviews have been rising in popularity for quite some time now. It has increased by 49% s ...
Comments